Passionate creative strategist and digital content producer.

Nick McCormack approaches brand storytelling through the creation of visual narratives delivering corporate objectives in unique fashions. He uses a “connect-the-dots” approach, driving strategy, emerging trends, analytics, and his passion for lifestyle marketing. Provides creative direction, content strategy and production for B2B and B2C campaigns. Activates sponsorships, influencers, and brand advocates on social media and digital channels. Manages budgets for major cross-functional brand initiatives. Oversees multiple direct reports, agencies and business partnerships.