Senior Brand Marketing & Digital Strategy Leader

Forward-thinking brand strategist with 12+ years leading global social/digital campaigns, content ecosystems, and consumer engagement programs across sports, fitness, entertainment, CPG, and lifestyle categories.

Early adopter of AI-integrated marketing workflows — leveraging generative AI, automation, and data-driven insights to accelerate content production, personalize brand storytelling, and optimize campaign performance at scale.

From building marketing activation playbooks adopted across 96 markets to spearheading major athlete social media efforts to launching global e-commerce merchandising programs, I bring the strategic depth of a decade in brand marketing with the modern toolkit to move faster and smarter.

Live fast, burn the boats.

Notable projects: Cristiano Rolando, LA Galaxy, Mike Tyson, La Liga, Manny Pacquiao.