Fitness & Active LifestyleNick McCormack has led Herbalife’s global fitness video strategy across digital and social media channels: Youtube, Tiktok, Instagram Reels and app based experiences. He has spearheaded major active lifestyle photo and video shoots leveraged across global print and digital channels.
Like an Athlete Campaign | Herbalife24
Concept: Enhance the Herbalife24 brand ethos in the fitness space through a series of high-intensity motion. Shared across @Herbalife24 social channels worldwide.
Creative Strategy & Producer: Nick McCormack
Photography: Hana Asano
Video: Goodform Productions
Youtube Fitness Series | Herbalife
Concept: Deliver ongoing series of follow along workouts designed for different consumer goals.
Creative Strategy & Producer: Nick McCormack
Video & Editing: FITLIFE Productions
Youtube Yoga Series | Herbalife
Concept: Deliver ongoing series of follow along yoga workouts designed for different consumer goals.
Creative Strategy & Producer: Nick McCormack
Video & Editing: FITLIFE Productions
Short-form Workout Series | Herbalife24
Concept: Deliver short form, bite-sized workout clips for users on Tiktok, Youtube Shorts and Instagram Reels, driving to long-form Youtube series.
Creative Strategy & Producer: Nick McCormack
Video & Editing: FITLIFE Productions